Email VerificationĮmail verification is a service that identifies possible spam traps and other email address discrepancies before they’re flagged by Internet Service Providers (ISPs) or Email Service Providers (ESPs) and cause permanent damage to your reputation. There is a way to significantly reduce your risk: Email Validation. In fact, we found that about 8% of emails entered into web forms are invalid. There's also the risk of capturing poor data, including misspelled emails. In fact, having just 1 percent of “bad” emails on your list can reduce your deliverability by over 10 percent. This triggers a downward spiral and eventually, you’ll be blacklisted.
Even a mildly poor email sender reputation could cause some messages to get automatically sent to spam. Neither scenario is good for your reputation, deliverability, open rate, click rate or conversion rate. Your “from domain” is blacklisted by email providers.Your ISP delivers a hard bounce and you are granted the opportunity to remove the email from your list before it gets marked as spam.Spam trap emails can end up on public lists, which make their way into your CRM and can cause one of two negative things to happen: Though well-intentioned, these traps don’t just identify bad senders, they also expose marketers who aren’t exercising enough control over email permission and list management practices. Spam trapsĪ spam trap is an email address (usually active at one time, but now abandoned) that’s used to expose illegitimate senders who add email addresses to their lists without user permission. Here's how email verification and data hygiene really works.
Today, we're pulling the curtain back on Email Validation. And because spam traps, bounce rates and complaint rates will determine your reputation as a sender, you can’t afford to ignore this fact.Ī poor sender reputation means you won't make it to the inbox. Plus, it's tough to make it to the inbox and earn a high deliverability rate.Įven if your email address acquisition practices are organic, and they follow all the standards for email marketing, they still run the risk of falling victim to spam traps. That's because maintaining a healthy relationship with Internet Service Providers and Email Service Providers is challenging. Email Validation and regular data hygiene is a key part of email marketing best practices.
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